Roku reported $4.1 billion in revenue for 2024, an 18% jump year over year. Its platform business in particular, which includes ad sales and streaming distribution, reached $3.5 billion last year, also an 18% jump compared to 2023 (or 15% excluding political ad revenue).
Roku had a promising Q4, with steady revenue growth thanks to more active accounts and new ad offerings. But ARPU was down, and investors had a skeptical response.
Roku’s revenue for the fourth quarter was up 33% YOY, thanks to streaming and ad sales – but it’s losing money on its signature player devices. It’s also losing money licensing its operating system to manufacturers using it to create Roku TV models. Roku was the top streaming platform across the US, Canada and Mexico in terms of hours streamed – but investors still aren’t impressed.
