PayPal Ads is continuing its new product announcement whirlwind with news that it’s partnering with the commerce media startup Rokt to bring non-endemic advertisers to some PayPal and Venmo post-payment pages.
Atlas Technology Group’s Brian Andersen shares insights on investment trends in the ad tech market and how AI is changing the M&A landscape.
Amazon’s ad tech ambitions are crowding out Amazon specialists; EU regulators have concerns about Apple ATT; and Google says breaking it up could threaten national security.
Commerce media just went shopping. On Thursday, ecommerce marketing company Rokt acquired customer data platform mParticle for $300 million.
Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AdExchanger is taking the day off for Martin Luther King Jr. Day. Our daily news roundup will return on Tues., Jan. 16. The Clean Slate Disney has been talking up its data clean room at CES. It now has 140 demand customers, and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Organic Farming TikTok has had the same two business priorities for years. One, to develop an ecommerce marketplace on the app and, two, to create a conversion-based ad platform akin to Google, Amazon or Meta. TikTok has struggled mightily on both fronts. Its […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Davies, chief revenue officer at ROKT. I’ve noticed an alarming trend: While most brands have great bottom-of-the-funnel strategies, they struggle to unlock new consumers and shift consideration. Some marketers spend […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Davies, chief revenue officer at ROKT. Digital is constantly changing. The promises of programmatic Internet display advertising are not being fulfilled, according to my conversations with marketers around the world. As a […]
