• image/svg+xml:
  • Topics
    • Latest
    • Marketers
    • Agencies
    • Publishers
    • Technology
    • Platforms
    • Identity
    • Measurement
    • Data Privacy
    • Artificial Intelligence
    • CTV
    • Commerce
    • AdExplainer
    • Exclusive Report
    • Daily News Roundup
  • Opinion
    • All Columns
    • Data-Driven Thinking
    • On TV & Video
    • The Sell Sider
    • Content Studio
    • Comic
    • Contributor Guidelines
  • About Us
    • Advertise
    • Become an AdHero
    • Newsletter
    • AdExchanger Advisory Board
    • About Us
    • Contact Us
  • Events
    • Programmatic I/O New York
    • AdExchanger Awards
    • Webinars
    • All Events
    • Network Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Inside the Stack
AdExchanger Homepage
  • Programmatic I/O New York
  • Become an AdHero
  • Subscribe
  • Sign In
AdExchanger Menu
  • Sign In

Topics

  • Latest
  • Marketers
  • Agencies
  • Publishers
  • Technology
  • Platforms
  • Identity
  • Measurement
  • Data Privacy
  • Artificial Intelligence
  • CTV
  • Commerce
  • AdExplainer
  • Exclusive Report
  • Daily News Roundup

Opinion

  • All Columns
  • Data-Driven Thinking
  • On TV & Video
  • The Sell Sider
  • Content Studio
  • Comic
  • Contributor Guidelines

Events & Awards

  • Programmatic I/O New York
  • AdExchanger Awards
  • Webinars
  • All Events
  • Network Events

Podcasts

  • AdExchanger Talks
  • The Big Story
  • Inside the Stack

Membership

  • Member Exclusives
  • Sign Up

About Us

  • Advertise
  • Become an AdHero
  • Newsletter
  • AdExchanger Advisory Board
  • About Us
  • Contact Us

CONNECT
ARCHIVE FOR:

Rohan Castelino

  • Political Advertising

    Political Buyers Should Warm Up To CTV This Election Season

    BY Alyssa Boyle// September 17th, 2024

    While there are plenty of reasons for political ad buyers to be cautious about CTV, streaming media has one major selling point: programmatic targeting.

    Tagged in:
    • ACR
    • ACR data
    • automatic content recognition
    • basis technologies
    • Clelia Zattoni
    • CTV political ad spend
    • Erik Brydges
    • Grace Briscoe
    • IRIS TV
    • Jesse Contario
    • Locality
    • MadHive
    • Magnite
    • Mica Hansen
    • MiQ
    • Novus Media
    • political ad spend
    • political ad targeting
    • Rohan Castelino

Popular

  1. Inside the Stack

    How AI Helped Tatari Double Revenue Without Adding (or Losing) Staff

  2. Platforms

    Swish, A Company That's Bringing Programmatic to Product Sampling, Announces Seed Funding

  3. Paul Frampton-Calero, CEO, Goodway Group
    OPINION: Data-Driven Thinking

    Beyond The Hype: How Agentic AI Can Finally Unite Marketing’s Creative And Scientific Sides

  4. AdExchanger Content Studio

    Stop Paying For The Same Eyeballs Twice: How Smarter CTV Planning Unlocks True Reach

  5. Monopoly Man looks on at the DOJ vs. Google ad tech antitrust trial (comic).
    Online Advertising

    DOJ v. Google: Judge Brinkema Calls For Less Ad Tech “Window Dressing” In The AdX And DFP Divestiture Debate


Join the AdExchanger Community

Join Now
AdExchanger Homepage

Your trusted source for in-depth programmatic news, views, education and events.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.

NEXT EVENT

Programmatic I/O New York

September 29-30, 2025
Marriott Marquis
New York, NY

Learn More


ABOUT ADEXCHANGER
  • About Us
  • Advertise
  • Contact Us
  • Events
  • Subscribe
  • RSS
  • Cookie Settings
  • Privacy & Terms
  • Accessibility
  • Diversity, Equity, Inclusion & Belonging
CONNECT

© 2025 Access Intelligence, LLC - All Rights Reserved