Rippl

As seemingly every industry embraces retail media, grocery chains stand out with unique shopper data and insight into the real purchase behaviors of consumers.

Yahoo DSP has new partnerships with the Planet Fitness media network and Rippl, a co-op of regional grocery and convenience store chains, including Wegmans.

A growing number of retail media networks are partnering with ad tech intermediaries and each other to manufacture national scale. And you can add regional grocery chains Wegmans and Giant Eagle to that list.

With its RMN, Rippl, Cardlytics-owned Bridg aims to reduce fragmentation in the RMN space by consolidating listings by retailers that might otherwise be tempted to set up their own RMNs.