• INNOVATION LABS //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS
  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Rino Scanzoni

At GroupM And Omnicom, TV Buyers Old Guard Moves On

The departure of long-time television investment executives at two of the world’s largest media agency groups, Omnicom Media Group and GroupM, underscores the changing television marketplace, accelerated by the pandemic. At GroupM, changes to the investment team began in 2016, when longtime chief investment officer Rino Scanzoni left. He was replaced by another investment vet,... Continue reading »

by Alison Weissbrot // May 14th, 2020 //
»
GroupM’s Rino Scanzoni Calls For Better Cross-Platform Metrics

TV viewership is fragmenting faster than the advertising industry’s ability to adapt to it all. And advertisers bracing for the 2017 upfront season aren’t entirely satisfied with the big measurement companies. Consider Nielsen’s delayed Total Content Ratings product and comScore’s accounting snafu and anticipated delisting. “People are in dispute about what the measurement process should be,”... Continue reading »

by Kelly Liyakasa // February 17th, 2017 //
»
GroupM Reorg Puts Platform Advertising Front And Center

GroupM is refocusing investments around addressable and data-driven media. WPP’s media investment management arm will be split into two pillars, Media Investment and Platform Solutions, the company said Monday. The Media Investment arm will refocus GroupM’s investment strategies around data and platforms, while the new Platform Solutions division will centralize and scale GroupM technology used... Continue reading »

by Alison Weissbrot // November 14th, 2016 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • The 7 Things You Need To Know From Magnite’s Earnings
  • Meet The Four Horsemen Of Mobile’s Answer To The Cookiepocalypse
  • Katie Ford Flies From Twitter To Join Fyllo As COO
  • Countdown to Cookieless: Five Criteria to Evaluate Today’s Identity Solutions
  • When Cookies Go Away, Is There Life Beyond The Login?
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved