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»Rino Scanzoni

GroupM’s Rino Scanzoni Calls For Better Cross-Platform Metrics

TV viewership is fragmenting faster than the advertising industry’s ability to adapt to it all. And advertisers bracing for the 2017 upfront season aren’t entirely satisfied with the big measurement companies. Consider Nielsen’s delayed Total Content Ratings product and comScore’s accounting snafu and anticipated delisting. “People are in dispute about what the measurement process should be,”... Continue reading »
by Kelly Liyakasa // February 17th, 2017 //
»
GroupM Reorg Puts Platform Advertising Front And Center

GroupM is refocusing investments around addressable and data-driven media. WPP’s media investment management arm will be split into two pillars, Media Investment and Platform Solutions, the company said Monday. The Media Investment arm will refocus GroupM’s investment strategies around data and platforms, while the new Platform Solutions division will centralize and scale GroupM technology used... Continue reading »
by Alison Weissbrot // November 14th, 2016 //
»

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