If the DOJ wins its ad tech antitrust case against Google, it shouldn’t force a breakup, says Arete Research’s Richard Kramer, who proposes this novel solution instead: Google should spin out its network business into a public interest corporation with no hidden fees.
Here’s an idea: Forget years of appeals. Google should spin out its entire network unit as a public benefit “B Corp” with capped margins. writes Arete Research’s Richard Kramer.
Arete Research’s Richard Kramer and Rocco Strauss predicted a reckoning in the year ahead for companies that depend on digital ad revenue, which they expect to decline by 5% to as much as 10% in 2023, thanks to “demand destruction.”
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retargeting A Sale Criteo, a stalwart of independent ad tech, is shopping its business to potential buyers, Reuters reports. No deal is imminent, and this isn’t the first time Criteo has tested the waters. In 2021, Criteo went through a sale review but […]
Are public ad tech companies totally screwed? “Um, do you want the short answer?” said Rocco Strauss, a partner at independent equity research firm Arete Research. “Because the short answer is … yes,” he said.
