ARCHIVE FOR:

Rich Calkins

  • Rich Calkins OpenX
    OPINION: The Sell Sider

    First-Party Data Is More Than Just Emails

    BY AdExchanger Guest Columnist//

    “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rich Calkins, Director of Product Management, OpenX. For ad tech wonks who spend countless hours in industry working groups, getting deep in the weeds to solve problems is all but required. But when it […]

  • Rich Calkins OpenX
    OPINION: The Sell Sider

    Prebid Is The Key To Unlocking The Cookieless Future For Publishers

    BY AdExchanger Guest Columnist//

    “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rich Calkins, Director of Product Management for OpenX.  Publishers are right to be worried about the impact that third-party cookie deprecation in Chrome will have on their programmatic revenue. In 2019, Google ran a study […]