Location-based shopping app Retale will now offer advertisers a warranty: foot traffic or your money back – at least in the form of a media makegood. As of Tuesday, Retale will start doling out performance guarantees against its ability to drive in-store traffic within specific time parameters. “We don’t talk to anybody anymore that doesn’t say they […]
Ten years ago Axel Springer was a classic print publisher. About 1% of its revenue came from digital. These days, digital revenue tops 70%. It’s been part of what Axel Springer US president Jens Müffelmann calls “a radical transformation” for the German publisher and it was triggered by an unlikely source – circular advertising, long the […]
Even minor tweaks to copy or layout can have a big impact on app engagement. “Little changes really do matter,” said Luca Criscuolo, head of mobile product at Germany-based Bonial.com Group, parent company of Retale, a location-based app that aggregates and mobilizes offline coupons, deals, flyers and circulars from chains and local stores. That’s particularly […]
