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Reed Barker

  • Why Some Content Distributors Have Too Many Ads

    Philo is a streaming content aggregator that distributes content from major broadcasters, some of which also happen to be co-owners of the service. But programming distributors don’t always have optimal ad experiences.

  • For Publishers, TV Requires A Balancing Act

    “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Reed Barker, vice president of cable ad products at The Weather Company. Remember when you were a kid and you finally realized that there was no Santa Claus? There was a decision on the […]