New Report Finds That Quality Pays Off In Programmatic – And It’s Not More Expensive
Marketers know that quality matters – and here’s yet more proof. But breaking old habits in digital media is easier said than done.
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OPINION: Data-Driven ThinkingNavigating New Brand Safety Complexities: A Digital Marketer’s Perspective
Media governance measures advertisers can put in place to navigate the complexity of brand safety and gain better control of the quality of their media spend.
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The Twitter Thing Is Happening?!; What Lysol Did After Cleaning Up
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Of A Twitter Elon Musk’s Twitter acquisition must be near, because Musk is sounding like the real-world owner of Twitter and not a troll trying to harm the business. “There has been much speculation about why I bought Twitter and what I […]