• Programmatic I/O New York//
  • 2022 AdExchanger Awards//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O Las Vegas
    • Programmatic I/O New York
    • Industry Preview
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS
  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Programmatic I/O NY
    • Top 50 Programmatic Power Players
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»ReachLocal

How Toyota Scion Is Tackling Hyperlocal Targeting

Although national automotive ad budgets are often planned three years in advance, the successes in digital media and marketing on local campaigns have brand managers rethinking those appropriations more frequently. Such was the case with Toyota’s Scion line, a brand designed for younger auto buyers. “Come March, we will likely have discussions as for how… Continue reading »

by Kelly Liyakasa // February 5th, 2014 //
»
ReachLocal Bets Commerce Model on Larger Local Movement

Many consumer tech companies are zeroing in on local advertisers. Take Foursquare, which has rolled out a self-service tool to facilitate small-business ads, and Groupon, which is backing away from the deal-a-day email (direct-offer emails accounted for less than 40% of transactions in Q2) in favor of mobile and a burgeoning local marketplace to draw… Continue reading »

by Kelly Liyakasa // August 12th, 2013 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Why Would Apple’s ‘iDSP’ Succeed When iAd Failed?
  • Criteo Expects Sanction For Undisclosed GDPR Violation
  • The Top 10 Programmatic Agencies
  • Why Some Brand Marketers Are Going Back To Their Roots With Mix Modeling
  • Can Engine Oil Be Sexy? BP Castrol Blends Long-Form Video With An Influencer To Find Out
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved