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»Scion

How Toyota Scion Is Tackling Hyperlocal Targeting

Although national automotive ad budgets are often planned three years in advance, the successes in digital media and marketing on local campaigns have brand managers rethinking those appropriations more frequently. Such was the case with Toyota’s Scion line, a brand designed for younger auto buyers. “Come March, we will likely have discussions as for how... Continue reading »

by Kelly Liyakasa // February 5th, 2014 //
»
 

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