Quad Media

As seemingly every industry embraces retail media, grocery chains stand out with unique shopper data and insight into the real purchase behaviors of consumers.

Quad Media President Joshua Lowcock asks all ad tech partners for log files as a matter of course. And if a company isn’t willing to hand them over, that’s a sign it’s probably hiding something. Plus: The fallacy of scale and pondering the true role of a third-party verification partner.

“It’s an open secret that the industry has challenges, and not just the challenges people talk about publicly,” says Joshua Lowcock, who recently left IPG’s UM for a role at Quad Media.