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»PureWow

Two Publishers, Two Reach Extension Strategies

After signing up 150 publishers for its self-service DSP, Centro officially launched the platform Thursday. The publishers managing reach extension internally come from opposite ends of the spectrum: McClatchy, a local media company with roots in more than two dozen markets, and PureWow, a small, national lifestyle publisher. They’ve come to the same decision. “It’s increasingly... Continue reading »
by Sarah Sluis // July 9th, 2015 //
»
PureWow Matches Content With Audiences Using KeyWee

Publishers like PureWow seeking audience development have a few usual suspects to drive traffic to sites. There’s Outbrain and Taboola, social amplification and syndication or traffic exchange. And now, to help make social amplification more efficient, they have KeyWee. “At the most basic level, they find the right audience for the content,” said Anna Lee,... Continue reading »
by Sarah Sluis // May 8th, 2015 //
»
Lifestyle Site PureWow Raises $2.5 Million

PureWow, a women’s lifestyle website, raised $2.5 million in Series Seed Preferred funding Tuesday. It’s the second pre-Series A round of funding for the profitable property, which raised seed funding when it launched in 2010. PureWow’s audience tripled in the past 12 months. Advertiser RFPs have increased 200%. “The demand is there,” CEO Ryan Harwood... Continue reading »
by Sarah Sluis // May 5th, 2015 //
»
 

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