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»publisher coalition

Israeli Publisher Coalition ILX Focuses On Premium Formats, Premium Environments

This story is part of a series on publisher coalitions and co-ops around the world. Read our earlier pieces on Pangaea and the Association of Online Publishers in the UK, La Place Média in France, SouthernX in Africa, Project Agora in Greece and Romania, Apex in Australia and CPAX in Canada. The problem with programmatic in Israel was that there weren’t many options. Google and... Continue reading »
by Sarah Sluis // April 20th, 2015 //
»
The CPAX Reset: How The Canadian Publisher Coalition Tightened Access And Rejuvenated Itself

This story is part of a series on publisher coalitions and co-ops around the world. Read our earlier pieces on Pangaea and the Association of Online Publishers in the UK, La Place Media in France, SouthernX in Africa, Project Agora in Greece and Romania and Apex in Australia. One year ago, the Canadian Premium Audience Exchange (CPAX), a publisher coalition comprising... Continue reading »
by Sarah Sluis // April 10th, 2015 //
»
 

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