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»Promoted Tweets

Twitter Touts Its Off-Platform Reach

The Twitter Publisher Network is now the Twitter Audience Platform – but the name change is more than aesthetic, said Ameet Ranadive, Twitter’s senior director of revenue products. “This is one step in the direction of reaching our total audience,” Ranadive said. Several enhancements were made to the rebranded Twitter Audience Platform (TAP), which came out... Continue reading »
by Allison Schiff // August 20th, 2015 //
»
Coming Soon To Google's DoubleClick Bid Manager: Promoted Tweets

DoubleClick Bid Manager (DBM) clients can soon use the buying platform to purchase Twitter Promoted Tweets across the mobile web, in-app and desktop. Read Google’s blog post. The capability isn’t available yet, but Twitter CEO Dick Costolo anticipated a May release during the company's earnings call. Google first needs to do some technical jiggering to... Continue reading »
by Ryan Joe // April 28th, 2015 //
»
Twitter Seeks To Prove Value For Smaller Advertisers

Twitter has developed ad products for big budgets (like second-screen targeting tool Twitter Amplify), but it’s also trying to show small and midsize advertisers it’s got their interests in mind. Twitter on Wednesday rolled out “Quick Promote,” an update to its 2013 self-serve ad platform. The feature is designed to simplify optimization for promoted tweets,... Continue reading »
by Kelly Liyakasa // February 4th, 2015 //
»
 

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