ARCHIVE FOR:

programmatic PMP

  • Digital TV and Video

    Samsung Ads Offers To Manage CTV Buys So Marketers Can Maximize Incremental Reach

    BY //

    You’ve heard of bring-your-own-beer (BYOB). But are you down with bringing your own media (BYOM)? On Tuesday, Samsung Ads announced a new product, Total Media Solution, to help more marketers manage their connected TV buys holistically. It’s dubbing its strategy BYOM to help emphasize the tool’s managed-service component.

  • OPINION: On TV & Video

    CTV Has Arrived At A (Data) Fork In The Road. What’s Next?

    BY AdExchanger Guest Columnist//

    “On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Peer39 CEO Mario Diez. CTV remains one of the brightest spots in the advertising landscape. As with all emerging media, advertisers are eager to follow consumers wherever they go. And because CTV combines the time-tested […]