Wall Street Turned Against Ad Tech – But May Learn To Love It Again
What can pureplay ad tech companies do to clean up their rep on the Street?
ARCHIVE FOR:
progio
-
-
PODCAST: The Big Story‘Incrementality’ Is The Buzzword That Stole Prog IO
Well, that’s a wrap on Programmatic IO Las Vegas 2024! The AdExchanger editorial hopped on stage for a live recording of The Big Story to round up all the moments that made us go “a-ha” this week, including observations on commerce media, CTV and generative AI.
Tagged in: -
Prog.IO Digital: Investment In A Time Of COVID, Getting Control Of Your SPO – And Does Ad Targeting Matter?
If you missed the first day of AdExchanger’s Programmatic.IO digital event, here’s a little taste of what happened. The COVID-afflicted investment environment, and why the big platforms are immune Group Nine CEO Ben Lerer – who’s also managing partner of early-stage VC firm Lerer Hippeau – kicked off the show by sharing his views on […]