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»Prisa

Prisa Group Grows Toward Programmatic Opportunity

As more money flows programmatically, Prisa Group and other publishers are changing their sales organizations and ad products to focus on serving data-driven buyers. Prisa Group owns or represents media brands in 22 Spanish- and Portuguese-speaking countries. Its properties, including El País and the sports site AS, reach 25 million unique users. It also serves… Continue reading »

by Sarah Sluis // December 16th, 2016 //
»
 

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