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»price floors

Lowering Price Floors May Harm Publisher IVT And Viewability Rates

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rotem Shaul, CEO at Primis. Since the coronavirus pandemic started, the online advertising ecosystem has experienced two major trends: higher traffic and lower budgets. More supply and less demand has forced many publishers to... Continue reading »
by AdExchanger // May 22nd, 2020 //
»
 

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