President Donald Trump

FAO Schwarz is getting into data; ChatGPT is better at driving traffic than we thought; and Honey’s bad behavior might go beyond affiliate hijacking.

No, “ROMO” doesn’t have to do with the former Dallas Cowboys quarterback. Plus, X is dealing with the fallout of a massive data breach.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Retail media might not ruin retail, but the strikes are adding up. Plus, TikTok throws its support behind Trump.

As a brand, the social media platform TikTok has only existed for about seven or eight years. Yet during that short time, it’s completely taken over the minds of users, business owners, advertisers, and, most notably, elected officials. And now, despite generating billions of dollars in annual revenue, it might be on its way out.

But cookies aside – and don’t forget to leave a few real ones out for Santa – there were lots of other big privacy developments in 2024. Here are some of the highlights.

Nikki Bhargava, a partner at law firm Reed Smith, spoke with AdExchanger about knowns – and unknowns – on the privacy as we gear up for the next four years.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Seriously Looking Although MediaMath has been avidly pursuing strategic options for a year, including a potential sale, it hasn’t worked out. But now the company has hired a team of bankers to get the ball rolling again while ad tech M&A and IPOs are […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. We’ll take that as a ‘yes’ The age of email-based identifiers is nigh. But are these cookie replacements actually as transparent about consent as promised? Digiday’s Kate Kaye says mebbe not. “Because many identity technologies, including Unified ID 2.0, use email addresses and other […]