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»Popeyes

Popeyes Eschews TV To Promote Its Viral Chicken; No More Free CPG Samples From Amazon

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing Chicken With TV The success of Popeyes’ recent chicken sandwich launch, which started with a runaway viral Twitter thread, manifested itself in the form of a 10.2% sales boost in its restaurants. The company let that social media wave ride out organically, pulling... Continue reading »
by AdExchanger // December 2nd, 2019 //
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