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»Political technology

Despite More Mass Media, Voters Are Harder Than Ever To Reach

The extreme fragmentation of digital media is tougher on national political campaigns than on brand advertisers. Because political campaigns must fight for every vote (at least once the primaries are done), discrete audiences that a brand marketer might dismiss as too difficult or small are essential to the political advertiser. The 3% of American adults that still connect... Continue reading »
by James Hercher // February 16th, 2016 //
»
 

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