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political

  • Vanessa Otero, CEO & founder, Ad Fontes Media

    Brands Have A Right To Control The Ad Placements Around Political Content

    Under the guise of preventing “censorship,” Jim Jordan and the FCC’s Brendan Carr are attacking the First Amendment rights of private companies to choose what kinds of political content they support.

  • Political Tech Firms Eye Commercial Market In Pursuit Of Stable Budgets

    A growing number of political ad tech and data analytics companies are pitching their services to brands and agencies. It’s been a challenging election cycle for political technology firms, which have been fending off agnostic companies that see tech as fundamentally more important than partisan affiliation. These newcomers have successfully pried open budgets that were […]

  • How Pandora Punches Above Its Weight For Political Ad Dollars

    Political ad dollars, even more so than brand budgets, have conglomerated around a handful of major players. Of the more than $1 billion analysts predict candidates and super PACs will spend online this election, “half will go to Facebook and Google, Pandora – those are the big ones – and Twitter,” said Jordan Lieberman, politics […]

  • Democrats Have High Expectations For 2016 As Their Tech And Data Advantage Widens

    The last two presidential elections were decided in part by the Democrats’ superior tech and data infrastructure. While the Republicans have since invested in bolstering their own expertise, the Dems believe they still have the upper hand. “Republicans who see our tools still say our solutions are much better than what they have on their […]