Mobile analytics and marketing platform Upsight (formerly Kontagent/PlayHaven) is divesting itself of the mobile ad network side of its business in the name of neutrality and simplification. Upsight – which got into a little hot water with Facebook earlier this year for failing to honor certain policies around data retention and disclosure – is selling the […]
Mobile analytics firm Kontagent has rebranded itself with a new name – Upsight – through its merger with mobile monetization platform PlayHaven, the companies said Monday. The rebranding comes a month after Kontagent and its competitor, HasOffers, were booted out of Facebook’s Mobile Measurement Program (MMP). Upsight also launched a new mobile analytics platform that shares the […]
Mobile analytics and engagement solutions are among the most competitive arenas in the mobile app space, especially as more startups enter the market. To combat this heavily fragmented space, mobile analytics firm Kontagent and mobile monetization platform PlayHaven announced Wednesday that they are pooling their resources by merging. “Creating a top application today involves dozens […]
