This is the latest installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Lindsay Pattison isn’t messing around about increasing diversity in WPP’s top ranks. The former global CEO of GroupM agency Maxus was promoted to chief transformation officer of WPP last year. While the job’s purpose […]
This is the latest installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Daina Middleton rose to the top at a time when there weren’t many female leaders in marketing. Before her current role as CEO of CRM agency Ansira, Middleton spent 16 years working across marketing […]
This is the latest installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Read previous interviews with talent from Mindshare, Mediavest | Spark, Razorfish, Essence, INNOCEAN and Clear Channel Outdoor. Former Brightroll and Amazon exec Craig Whitmer recently joined location data company Placed as VP of programmatic. Placed “measures what people do […]
This is the fifth installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Read previous interviews with Nazanin Jazayeri, Andrew Klein, Ella Chinitz and Freddie Liversidge. Before Shamsa Jafri joined Los Angeles-based agency Innocean in February, its data and analytics practice was lacking, restricted to activities like report polling and data […]
This is the fourth installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Read previous interviews with Nazanin Jazayeri, Andrew Klein and Ella Chinitz. When Freddie Liversidge joined Essence in 2013, the agency’s programmatic practice he was tasked with building out had just three people. Now it has […]
This is the third installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Read previous interviews with Nazanin Jazayeri and Andrew Klein. Data is a vehicle for great storytelling, according to Ella Chinitz, group vice president of data science at Razorfish. “[It’s about] deriving insights out of […]
This is the second installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Read the first PII interview with Nazanin Jazayeri. As associate director of social experience and custom product at Publicis’ Mediavest | Spark, Andrew Klein loves discovering new technologies and platforms. That wasn’t how […]
This is the first installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Nazanin Jazayeri is a translator. As director of advanced analytics at Mindshare, she’s part of a team that bridges product developers, media planners and buyers by interpreting the massive streams of data that […]
