DMEXCO: Philips Calls Out External Partners
You’ve got to hand it to electronic giant Philips’ global head of media, Sital Banerjee, for taking the bullet as the buzzkill on a panel at DMEXCO. “Many times, I find (my marketers) to be more knowledgeable than some of our external partners,” he said, sharing a neon-lit stage with a handful of agency and […]
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