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»personalized content

Rachelle Kuramoto, VP of brand and content, Dragon Army
QR, UGC, ROI: How Content Marketers Will Win In 2022

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachelle Kuramoto, VP of brand and content at Dragon Army. Smart content marketers are thinking about new ways to use tried-and-true technology as well as ways to integrate new innovations… Continue reading »

by AdExchanger Guest Columnist // November 16th, 2021 //
»
Bibhakar Pandey headshot
Building A Better Content Machine: The Assembly Line

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bibhakar Pandey, vice president of customer experience and marketing services at Capgemini. A content assembly line is exactly what it sounds like: a series of progressive steps to create and… Continue reading »

by AdExchanger // September 1st, 2020 //
»
 

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