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»Personal.com

Why (Most) Data Lockers Are An Uphill Battle As A Marketing Tool

Some businesses see opportunity in flipping the assumption that Internet users are passive recipients of targeted advertising.  The idea that they should be able to control their data and decide which companies to share it with has given rise to "data lockers" -- online accounts where people store their personal information and ideally provide more... Continue reading »
by Judith Aquino // October 29th, 2013 //
»
 

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