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persona-based targeting

  • Opinion

    The Industry Speaks: AdExchanger’s Most Popular Opinion Columns Of 2023

    BY Anthony Vargas// December 19th, 2023

    From clear-eyed looks at the industry’s shortcomings and conflicts of interest to prognostications that presage the next batch of conference panel talking points, you can count on these astute industry voices to drive the conversation.

    Tagged in:
    • ad agencies
    • Ad Fontes Media
    • ad fraud
    • Adalytics
    • Arielle Garcia
    • ASG Solutions
    • audience extension
    • Audigent
    • Cannes Lions 2023
    • Chegg
    • cohort-based targeting
    • cookieless identifier
    • Data Privacy
    • deterministic data
    • Drew Stein
    • DSP
    • Ebiquity
    • Emry Downinghall
    • EMX
    • generative AI
    • geoffroy martin
    • George Tarnopolsky
    • good apple
    • google
    • in-stream video
    • Lou Paskalis
    • mediamath
    • Melbourne Business School
    • MFA
    • Nico Neumann
    • Ogury
    • persona-based targeting
    • predictive audiences
    • probabilistic data
    • Ruben Schreurs
    • Samuel Youn
    • Sean Cunningham
    • SSP
    • sustainability
    • third-party cookie deprecation
    • um worldwide
    • unified ID
    • Unwind Media
    • VAB
    • vanity metrics
    • youtube
    • YouTube TrueView

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