LinkedIn Is All Business With CTV
LinkedIn has new connected TV ad placements to help its B2B marketers target audiences off-platform, while they’re streaming shows and movies.
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LinkedIn has new connected TV ad placements to help its B2B marketers target audiences off-platform, while they’re streaming shows and movies.
Penry Price has a long legacy as an advertising exec. He went from Google to Dstillery and, as of eight months ago, assumed the role of VP of marketing solutions at LinkedIn. Compared to his previous roles, Price has a slightly different imperative at LinkedIn. Because of the social network’s audience of 300 million business-minded registrants, […]