• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Paulaner USA

Heard of Hacker-Pschorr? German Beer Brand Turns To The Onion To Reach The Next Generation

Craft beer has wooed away upscale beer drinkers away from imported beers, including 600-year-old beer brand Hacker-Pschorr. The German beer has been popular among German expats in Chicago and Minneapolis for the past few decades. But with the core demographic aging and dialing down its beer consumption, Hacker-Pschorr needed to look at a younger generation... Continue reading »
by Sarah Sluis // April 13th, 2017 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Vista Equity Partners CEO Nabbed For Tax Fraud; IAB Europe's TCF Disputed In Belgium
  • Facebook Accelerates Plans To Go Bidding Only For Audience Network Due To Coming IDFA Changes
  • CTV Measurement Is Doomed Unless Google, Roku, Apple And Amazon Collaborate
  • Google Grows Its Sellers.json File To 1.2 Million Publishers
  • Prog.IO Digital: P&G’s Media Strategy, NYT Reconciles Subscriptions With Ads – And How To Build A CDP
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved