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»Paul Steketee

From Cannes Lions 2014: Less Is More, Please

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Steketee, head of paid social and emerging media capabilities at Merkle. Some common themes are emerging here at the Cannes Lions Festival of Creativity: Data and digital are the talk... Continue reading »
by AdExchanger // June 19th, 2014 //
»
Mobile Is Eating Display

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Steketee, head of paid social and emerging media capabilities at Merkle. The growth rate of mobile is kind of like China's economy: impossible to really track. The rapid takeover of... Continue reading »
by AdExchanger // January 27th, 2014 //
»

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