Paul Rostkowski

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Rostkowski, president at Varick Media Management.  Viewability has become a major issue in online advertising, having come to represent advertisers’ fear and lack of trust in digital. Brands want […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Rostkowski, president at Varick Media Management. Online advertising is workflow-intensive, requiring agencies to field large teams of media planners and buyers to deal with orders. RTB has emerged to […]