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»Paul Calento

Videology Adds Context With TriVu Partnership

Videology is working with video analytics provider TriVu Media to weave in additional layers of contextual targeting that will appeal to TV media buyers. “In TV, everyone has always used context to approximate audience,” CEO Scott Ferber said. “We’re dealing with five decades of that mentality and it’s a hard one to break. Plus, everyone’s always… Continue reading »
by David Kaplan // September 11th, 2013 //
»
 

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