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»Pat Oldenburg

How GE-Owned ServiceMax Added AI And Tripled Leads

All marketers want to personalize their messaging, but not every marketer can do it, especially without the resources to dictate who gets what message and when. That was one of the issues faced by GE-owned ServiceMax before it beta tested Demandbase’s Site Optimization tool. ServiceMax develops field service software for clients as diverse as Siemens,... Continue reading »

by Alison Weissbrot // May 4th, 2017 //
»
 

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