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Why Omnicom Is Being More Cautious About Generative AI Than Other Holdcos

BY Hana Yoo// February 7th, 2024

While other holding companies are touting their AI roadmaps, Omnicom is focusing more on a different shiny object: retail and commerce media.
Global Ad Spend Forecast

In Global Ad Spend Forecasts, CTV Is Poised To Overtake Linear

BY Hana Yoo// December 4th, 2023

GroupM and Magna release their global year-end industry growth forecasts, sharing their 2024 outlook for CTV, retail media and the advertising industry overall.