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  • Mike Chowla PubMatic
    OPINION: The Sell Sider

    It’s Time For Publishers To Embrace Server-to-Server

    BY AdExchanger Guest Columnist//

    “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Chowla, Sr. Director of Product Management, PubMatic. Header bidding is now widespread and successful on the web, and Prebid.js is the most widely used solution. However, the majority of publishers using Prebid are […]

  • Premesh Purayil Freestar
    OPINION: The Sell Sider

    How Footer Bidding Can Be A Tool To Navigate Core Web Vitals

    BY AdExchanger Guest Columnist//

    “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Premesh Purayil, CTO, Freestar. As we all know, Google’s Core Web Vitals scores and related changes to search result prioritization have thrust site speed and user experience to the forefront for all publishers.  Ask […]