OPINION: Data-Driven Thinking
Goodbye, Outcomes Era? Nah. In 2026, It’s Picking Up Steam
argue the Outcomes Era is already fading, writes Joe Zappa. But the evidence suggests the opposite. The Outcomes Era isn’t receding; it’s accelerating.
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Outcomes Era
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From AI To SPO: The Top 10 AdExchanger Guest Columns Of 2025
The generative AI trend generated endless hot takes this year, but the ad industry also had plenty to say about growing competition between DSPs and SSPs. Here are AdExchanger’s top 10 most popular guest columns of 2025 and why they resonated.
Tagged in:- agentic AI
- amazon
- angelina eng
- Ann Blinkhorn
- Aperiam Ventures
- appnexus
- Blinkhorn LLC
- brand safety
- CAPI
- Chris Pettit
- Cintia Gabilan
- CTV
- CTV CAPI
- danilo tauro
- DSPs
- Emet Advisory
- Erez Levin
- featured
- generative AI
- GEO
- IAB
- Ltd.
- measurement and attribution
- media quality
- mediamath
- Meta
- Michael Lehman
- Michal Fuchs
- microsoft
- MRC
- Nativo
- Nicole Scaglione
- Outcomes Era
- programmatic CTV
- pubmatic
- Randall
- Randall Rothenberg
- resellers
- Revving
- Scott Young
- SEO
- social media marketing
- SPO
- SSPs
- the trade desk
- Transmit
- Viewability
- Xandr
- Zoomd
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OPINION: Data-Driven ThinkingThe Unsung Hero Of Ad Tech's AI Revolution: The Cloud
In an era marked by generative AI, algorithmic optimization and an obsession with outcomes, cloud infrastructure has become a competitive differentiator.