Onyx by Outbrain

Outbrain is trying to shed its chumbox rep by bringing social media-style vertical video to mobile publishers on the open web.

After years of courting lower-funnel performance budgets – and charging on a cost-per-click basis – Outbrain foresees further growth in attracting upper-funnel spend. It’s doing so by giving brands a way to measure their return on investment in awareness campaigns by tracking whether people are actually paying attention to their ads.