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»online trust alliance

Whitelisting Ads Vs. Scorched Earth: What's The Best Approach?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Craig Spiezle, CEO and executive director at the Online Trust Alliance. By some accounts, there are more than 200 variants of ad-blocking solutions, many of which utilize whitelisting that allows... Continue reading »

by AdExchanger // June 2nd, 2017 //
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