OPINION: On TV & Video
The Super Bowl Drives Brand Awareness For Online Car Retailer Vroom
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Advertisers always pay millions to promote themselves during the Super Bowl – but this year’s big game is particularly competitive. Roughly 40% of brands buying airtime during the Super Bowl this year are first-timers, and some advertisers had to […]