Google Is Found Guilty Of Operating An Ad Tech Monopoly (!)
There’s a decision! On Thursday, Judge Leonie Brinkema published her long-awaited ruling in US v. Google, finding Google guilty of having monopolized two online advertising markets.
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French Data Regulators Place Targeted Advertising In The Crosshairs
France’s data protection regulator is going public with its action plan – and targeted online advertising is to be a “priority topic.” The Commission nationale de l’informatique et des libertés (CNIL) shared its 2019-2020 agenda in response to appeals from the public, privacy advocates and online marketing professionals looking for guidance on how to comply […]
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Auction Theory Ph.D.s Share Five Things Buyers And Sellers Should Keep In Mind For First-Price Auctions
As all online advertising exchanges – including Google – switch to a first-price auction format, marketers and publishers can trust they will be run fairly. The auction type ensures that the exchanges, acting as the auctioneers, have no incentive to cheat. “First-price auctions wipe out a lot of ways auctioneers would be tempted to bend […]