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»OneScreen

Video RTB: Still Waiting For Its Moment

Analysts expect real-time bidding to account for between 25% and 50% of total display ad spend by 2015. Meanwhile the video RTB space is growing at an even faster clip, but not accounting for as much media investment — yet. “We do see RTB in video but it is still early, for everyone from ad… Continue reading »

by Kimberly Maul // December 20th, 2012 //
»
OneScreen’s Patel On Video RTB Success Dependencies

Digital video, like mobile, remains something of a paradox: the growth continues to be absolutely phenomenal — eMarketer says it will grow 46 percent to $2.9 billion this year, with an additional 41 percent gain to $4.1 billion next year — but no one company in the space is viewed as really “crushing” everyone else.… Continue reading »

by David Kaplan // November 16th, 2012 //
»
With Display Rising, Along With Facebook, Google Aims Newest Ad Tools At Publishers

After years of courting the demand side with all sorts of tools aimed at marketers, small businesses and media buyers, Google is paying a little more attention to its publisher partners on the supply side. The latest offering is Audience Extension from DoubleClick For Publishers and was announced by Google’s Neal Mohan at yesterday’s Ad… Continue reading »

by David Kaplan // September 19th, 2012 //
»
 

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