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One Roof Media Network

  • Ad Exchange News

    Could Celebs Snap Up Social Platforms?; Why Brands Are Trying TV Production

    BY AdExchanger//

    AdExchanger.com news round-up… Want it by email? Sign up here. Social Butterflies Are we entering an era of celebrity-owned social media? That’s the question posed by The Atlantic in light of Kanye West’s recent purchase of Truth Social, a conservative social platform, and Elon Musk’s will-they-won’t-they Twitter drama.  Immediate fears are overblown. Truth Social’s user base […]

  • Media chiefs from Marriott, Lowe's and Lyft at Programmatic IO New York in October 2022
    Commerce

    Non-Advertising Companies Must Tread Lightly With Their Media Networks

    BY //

    What do Marriott, Lyft and Lowe’s have in common? All three are non-advertising companies that recently launched their own media platforms. Lowe’s rolled out its One Roof Media Network in October 2021; Marriott announced its travel media network in May; Lyft Media launched in August. Both Marriott and Lowe’s use Yahoo’s ad tech to support […]