• Innovation Labs //
  • PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • COVID-19 Special Coverage
AdExchanger Homepage
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Subscribe
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»OAS

AppNexus Dusts Off Header Bidding Product As Publishers Clamor To Unify Demand

Publishers seeking to create more competition and access for programmatic buyers have embraced header bidding over the past year. AppNexus first brought header bidding technology to market in 2009, back when RTB first started, but not many of its customers used it. Now it’s seeing increased demand from publishers adding its header bidding (or pre-bid)... Continue reading »
by Sarah Sluis // August 3rd, 2015 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • MediaMath Is Looking For A Buyer; IAB Encourages Activism Among Employees
  • Disney Ad Sales President Rita Ferro Showcases Data And Tech During Virtual Upfront
  • Forrester: US Agencies Will Shed More Than 50,000 Jobs By 2021
  • You Gotta Fight For Your Right To First Party!
  • How Brands Can Join The Fight For Racial Equality Without Being Tone-Deaf
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved