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»OAS

AppNexus Dusts Off Header Bidding Product As Publishers Clamor To Unify Demand

Publishers seeking to create more competition and access for programmatic buyers have embraced header bidding over the past year. AppNexus first brought header bidding technology to market in 2009, back when RTB first started, but not many of its customers used it. Now it’s seeing increased demand from publishers adding its header bidding (or pre-bid)... Continue reading »
by Sarah Sluis // August 3rd, 2015 //
»
 

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