NumberEight

Forget cookieless. Now it’s time for ID-less solutions. No doubt you’ve heard someone drop that buzzword in a conversation recently. But what are they, exactly?

Privacy and personalization often feel mutually exclusive in ad tech. But it doesn’t have to be that way, says Abhishek Sen, CEO and co-founder of NumberEight, a mobile data platform that takes a novel approach to dealing with identity data deprecation.