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»notifications

3 Old-School Ad Tactics Facebook Uses To Gun For Engagement

Facebook’s scale – 1.45 billion daily active users at last count – has been its armor through a no-good, very bad year of repeated privacy failures, questions of Russian election interference and other controversies. But scale needs to be maintained. Although only a handful of advertisers pulled spend in the aftermath of Cambridge Analytica, that wouldn’t... Continue reading »
by Allison Schiff // July 5th, 2018 //
»
Apple’s Push Against Push Is An Opportunity For Advertisers

As Apple cuts down on lock screen clutter, app marketers should take notice. In the wake of Apple’s latest do-not-disturb feature updates, which give users more control over their notifications, developers need to be judicious about how pushy they get with push notifications. Once users disable push or banish notifications from the lock screen, they... Continue reading »
by Allison Schiff // June 22nd, 2018 //
»
At TGI Fridays, Cross-Channel Messaging Is A Dish Best Served Personalized

TGI Fridays has a growing appetite for artificial intelligence (AI) and personalization. AI tech is a strategic investment area for the casual dining restaurant chain this year, said James Washington, TGIF’s product manager for digital platforms. Top-of-the-agenda use cases include improving the dining experience and enhancing the brand’s cross-channel messaging strategy, both of which hinge... Continue reading »
by Allison Schiff // January 25th, 2018 //
»
Weather App Poncho Taps Into Snackable Content And Rich Notifications To Make It Rain

Poncho wants to “own the bed.” The weather app aims to start engaging with its core user base of millennials the moment they wake up. Around 90% of people 18-30 use smartphones as alarm clocks, according to Cisco, making the lock screen the first thing they see when they crack an eye. But there’s a... Continue reading »
by Allison Schiff // September 29th, 2017 //
»
It Always Makes Sense For Apps To Send Personalized Messages… Except When It Doesn’t

New York-based coffee lovers probably want to receive targeted push notifications with discounts on lattes at their favorite Brooklyn coffee house – but not if they’re traveling in Chicago that day. It’s hard to get that level of granularity right, which is why a lot of brands aren’t taking advantage of context, location, weather and other... Continue reading »
by Allison Schiff // May 26th, 2017 //
»
Mobile Web Push Hastens A World Where Apps Look Like The Web And The Web Looks Like Apps

Mobile web notifications are blurring the line between apps and the mobile browser. For publishers without apps, mobile web push is a way to interact with people in an app-like fashion. And publishers with an app can use web push to communicate with users even if they haven’t downloaded it. According to numbers released by... Continue reading »
by Allison Schiff // November 11th, 2016 //
»
Vizury Pushes Into Browser Notifications To Help Boost Re-engagement

Push is generally the purview of mobile apps, but Vizury wants to give ecommerce players the ability to take advantage of browser-based notifications. The Bangalore, India-based digital CRM company released a tool out of beta on Thursday that segments and retargets users with messages informed by a blend of in-app behavior and website visit data.... Continue reading »
by Allison Schiff // September 22nd, 2016 //
»

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