Givsly Has A New Tool For Targeting People Based On The Causes They Support
On Monday, Givsly, which calls itself a responsible ad platform, launched “values-based audience” segments built using data sourced from nonprofits.
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PepsiCo’s Marketing Org Is Pinch Hitting To Help Curb Child Hunger During The Crisis
Chas Cahn, senior director of marketing at PepsiCo, usually spends his days focused on product innovation and promotion for restaurants, venues, retail locations and nutrition programs at K-12 schools. But with large-scale closures due to the coronavirus, Cahn is turning his attention to a marketing campaign for a new PepsiCo-led promotion that aims to help […]
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CBS EcoMedia Helps Advertisers Put The ‘Aid’ In Paid Media
Advertisers carve out a portion of their multibillion-dollar ad budgets – 10% of what they’re spending locally or 5% of what they’re spending nationally – to fund nonprofits that align with their brand DNA. CBS Corp.’s EcoMedia division – one of the network’s fastest-growing units, according to Paul Polizzotto, who founded EcoMedia in 2001 – […]