Comic: Bot Traffic
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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non-human traffic
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Comic: Non-Human Traffic
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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TubeMogul To Issue Automatic Refunds For ‘Nonhuman’ Video Traffic
Video platform TubeMogul sees itself as a bastion for brand advertisers and, beginning in April, it’s putting its money where its mouth is. The company will roll out a Non-Human Traffic Credit Program, an automatic make good on all video impressions it buys on the open exchange that have been identified as fake or fraudulent. In […]
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The Unvirtuous Cycle: IAB Study Suggests Piracy, Malware And Bad Traffic Costs The Industry $8.2 Billion
The digital supply chain is a morass and is losing the advertising industry about $8.2 billion a year, according to a joint study released Tuesday by the Interactive Advertising Bureau and Ernst & Young. The price tag includes losses and waste due to piracy, malware and invalid traffic, a trifecta that comprises what EY partner […]
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Bots Win! Nonhuman Ad Impressions Still Selling Like Hotcakes
It’s been six months since botnets entered the advertising lexicon in a big way, thanks to research and publicity efforts by self-styled fraud fighters and firms that specialize in detecting nonhuman traffic. March stories in Adweek, AdExchanger and other publications shined a spotlight on the pervasiveness of nonhuman Internet traffic and its threat to the value […]
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